When Your Brand & Mission-Critical Message Absolutely Has To Be Front-Page

Unique Customized Tactical Messaging Capabilities

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The Elevator Pitch:
Our 11th year, 24/7 operation ...
Pan-Canadian reach, critical-mass audience ...
Millions of visitors per month ...

Pollara: Audience is "Sophisticated, Highly-Educated, Well-Employed, Great Deal Of Disposable Income" ...
Saturation readership among politicians, bureaucrats, media, Bay Street ...

Google Analytics:
- 25 minutes, 49 seconds per day average time per visitor on Bourque ...
- 94.56% direct non-search traffic, making Bourque top-of-mind go-to site ...
Perfect when seeking to deploy high-visibility branding and/or mission-critical tactical messaging campaigns ...

Contact Pierre to discuss ...

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The Fodder:
An audience for your message. Business owners, advertisers and other communications professionals know only too well how hard it is to reach a carefully defined, specific audience when you have an important message, vision, product or idea that you need to sell.

Sure, you can issue a press release (which often turns into a one-way trip to the blue box), or even spend a little on advertising in traditional news media, such as the daily newspaper, magazines, radio, or TV. It can be an expensive proposition, and risky too, since you are generally expected to cut a cheque for a considerable fixed amount to pay for a campaign—no matter whether that campaign is successful.

According to Pollara Research, Canada’s leading public-opinion research firm:

People visit us often—From a total sample of 1,030 respondents, over three quarters (77%) said they visit Newswatch once or several times a day.

Our readers are influential and come from key demographics—People visit Newswatch because it is a convenient way to get all the key stories of the day without wasting time. Who are these readers? One-third of our respondents are professionals and the majority of which are between the ages of 25 to 54.

Our readers are well educated—Among respondents, almost three out of five (58%) possess a university and post-graduate degree, compared to the national online average (35%). Of those who subscribe to our unique Bourque Newsletter, 87% (that’s almost nine-out-of-ten!) either attended university or graduated with a bachelor’s or a graduate degree.

Our readers are affluent—A generous portion of Newswatch readers are affluent. Nearly half (43%) report household earnings between $75,000 to $100,000+...and that’s significantly higher (11%) that the reported national online average.

We’re recognized for quality—Approximately three out of every four respondents rates our site as being "very good" or "excellent."
Clients who count on us to get their message seen, heard, and actioned:

Air Canada, Canwest-Global, Liberal Party Of Canada, New Democratic Party of Canada, Conservative Party of Canada, Ontario Chamber of Commerce, BMO, Canadian Renewable Fuels Association, PC Party of Ontario, Liberal Party of Ontario, Don Millar's The Element Agency, Glaxo Smithkline, Canadian Payday Loan Association, Canadian Medical Association, Friends of the CBC, Rick Mercer's Report on CBC, Canadian Chemical Producers Association, Canadian Labour Congress, Canadian Medical Association, Labatt's, IPEX Thermoplastic Piping, Rx&D, Forest Products Association of Canada, Canadian Alliance, Fitness Industry Canada, Canadian Tire, Canadian Labour and Business Centre, Rittenhouse, TDBank, Belinda Stronach Leadership Campaign, John Tory Mayoralty Campaign, Marijuana Party, Saskatchewan NDP, Canadians For Equal Marriage, Canadian Taxpayers’ Federation, Vancouver Film School, Summa Strategies, Pollara, SES Research, Biotech.Ca, Prospectus Associates, BC Liberal Party, Canadian Foundation for Innovation, Riley Information Services, Compaq, CIBC, Cadillac, CasinoAcura.Com, SportsBetting.Com…and many, many more!

All Bourque Newswatch ads provide you with real-time statistical data, giving you a crystal clear indication about who your message is reaching and how often.

Thanks for taking the time to read about how Bourque Newswatch can be a great place for your company to advertise.
Contact Bourque to discuss your specific needs.

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