When Your Brand & Mission-Critical Message Absolutely Has To Be Front-Page
Unique Customized Tactical Messaging Capabilities
Banners - Headlines - Pop Polls - Email Blasts - Discussions - More
.
.
The Elevator Pitch:
Entering 10th year, 24/7 operation ...
Pan-Canadian reach, critical-mass audience ...
Millions of visitors per month ...
Pollara: Audience is "Sophisticated, Highly-Educated, Well-Employed, Great Deal Of Disposable Income" ...
Saturation readership among politicians, bureaucrats, media, Bay Street ...
Google Analytics:
- 25 minutes, 49 seconds per day average time per visitor on Bourque ...
- 94.56% direct non-search traffic, making Bourque top-of-mind go-to site ...
Perfect when seeking to deploy high-visibility branding and/or mission-critical tactical messaging campaigns ...
Contact Pierre to discuss ...
.
.
The Fodder:
Want
to find out more about advertising on Bourque Newswatch? Contact Pierre Bourque
today!
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
. .
An audience for your message. Business owners, advertisers
and other communications professionals know only too well how hard it is
to reach a carefully defined, specific audience when you have an important
message, vision, product or idea that you need to sell.
Sure, you can issue a press release (we’ll reserve judgment on how
effective those might be), or even spend a little on advertising in
traditional news media, such as the daily newspaper or periodical
magazines. It can be an expensive proposition, and risky too, since you
are generally expected to cut a cheque for a considerable fixed amount to
pay for a campaign—no matter whether that campaign is
successful.
There is a better way: advertise or become an official sponsor of
Bourque Newswatch. We’re Canada’s Online News Authority
and we’ve been in operation since January 1998, serving a wide range
of readers from Fortune-500 companies and government departments from all
levels, to small- and medium-sized enterprises, not to mention the myriad
readers from around the world. We never close. It’s just as common
for our always-fresh headlines to be read in the middle of the night as
they are at 8:00AM.
Here at Newswatch, there are plenty of great reasons why we describe
ourselves as being “Where your audience is.” Let’s
start with the most compelling reason of all: we have the numbers to
prove it!
Consider the results we obtained in a custom-survey conducted exclusively
for us by Pollara Research, Canada’s leading public-opinion research
firm:
People visit us often—From a total sample of 1,030
respondents, over three quarters (77%) said they visit Newswatch once or
several times a day.
Our readers are influential and come from key
demographics—People visit Newswatch because it is a convenient
way to get all the key stories of the day without wasting time. Who
are these readers? One-third of our respondents are professionals and the
majority of which are between the ages of 25 to 54.
Our readers are well educated—Among respondents, almost three
out of five (58%) possess a university and post-graduate degree, compared
to the national online average (35%). Of those who subscribe to our unique
Bourque Newsletter, 87% (that’s almost nine-out-of-ten!) either
attended university or graduated with a bachelor’s or a graduate
degree.
Our readers are affluent—A generous portion of Newswatch
readers are affluent. Nearly half (43%) report household earnings between
$75,000 to $100,000+...and that’s significantly higher (11%) that the
reported national online average.
We’re wildly popular, especially among men—This summer,
Newswatch broke a new record, registering over 10 million visits. Our
readers are predominately male (82%): almost double the national online
average of Internet users in Canada (48%).
We’re recognized for quality—Approximately three out of
every four respondents rates our site as being "very good" or
"excellent."
Advertising through Bourque Newswatch makes great sense for all the
reasons
I’ve outlined so far. But don’t just take my word for it.
Have a look at the list of clients who count on us to get their message
seen, heard, and actioned: Air Canada, Canwest-Global, Liberal Party Of Canada, New Democratic Party of Canada, Conservative Party of Canada, Ontario Chamber of Commerce, BMO, Canadian Renewable Fuels Association, PC Party of Ontario, Liberal
Party of Ontario, Don Millar's The Element Agency, Glaxo Smithkline, Canadian Payday Loan Association, Canadian Medical
Association, Friends of the CBC, Rick Mercer's Report on
CBC, Canadian Chemical Producers Association, Canadian Labour Congress, Canadian Medical Association, Labatt's, IPEX Thermoplastic Piping, Rx&D,
Forest Products Association
of Canada, Canadian Alliance, Fitness Industry Canada, Canadian Tire, Canadian Labour and Business Centre, Rittenhouse, TDBank, Belinda Stronach Leadership Campaign, John Tory Mayoralty Campaign, Marijuana Party, Saskatchewan NDP, Canadians For Equal Marriage,
Canadian Taxpayers’ Federation, Vancouver Film School, Summa
Strategies, Pollara, SES Research, Biotech.Ca,
Prospectus Associates, BC Liberal Party, Canadian Foundation for Innovation, Riley Information Services, Compaq, CIBC, Cadillac,
CasinoAcura.Com, SportsBetting.Com…and many, many more!
There’s one more important thing that Newswatch can do for you …
we can save you time and money. Rather than spending a
fortune trying to find the right location to invest your advertising
dollar…rather than spending your time poring over data and metrics on
reader response rates to print ads…rather that wasting time worrying
about whether your campaign is going to work…advertise with
us!
All Newswatch ad spots provide you with real-time statistical data, giving
you a crystal clear indication about who your message is reaching and how
often.
Thanks for taking the time to read about how Bourque
Newswatch—already a top-rated online destination of readers
everywhere—can be a great place for your company to advertise.